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HELUVA GOOD!

BRAND IDENTITY 

Heluva Good! is a brand known for its cheese and dip products, particularly popular in the United States and Canada. The brand originated in 1925 in Sodus, New York, and got its name from a customer who exclaimed, "That's a hell of a good cheese!" after tasting their product. Client approached to ask to develop their strategy and brand tone of voice with their new package designs.

Visit their Instagram: https://www.instagram.com/heluvagooddips/

Creative Director: Adrienne Muken

Design Director: Sam Allen

Senior Designer: Michelle Dirr

Designer: Xiaoyu Xue

DESCRIPTION

2024

YEAR

CREDITS

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