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HELUVA GOOD!
BRAND IDENTITY
Heluva Good! is a brand known for its cheese and dip products, particularly popular in the United States and Canada. The brand originated in 1925 in Sodus, New York, and got its name from a customer who exclaimed, "That's a hell of a good cheese!" after tasting their product. Client approached to ask to develop their strategy and brand tone of voice with their new package designs.
Visit their Instagram: https://www.instagram.com/heluvagooddips/
Creative Director: Adrienne Muken
Design Director: Sam Allen
Senior Designer: Michelle Dirr
Designer: Xiaoyu Xue
DESCRIPTION
2024
YEAR
CREDITS






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