The rebrand of McCann re-imagines a century-old, iconic advertising agency for the future—renewing its commitment to building brands that move people and markets through the radical creativity of Truth Well Told. Rooted in over 100 years of influence yet designed for a world in constant motion, the new identity reflects McCann’s evolving role as a global creative partner: bold, modern, human, and unmistakably driven by the pursuit of truth. This bold new identity unifies our capabilities, amplifies our creative ambition, and positions McCann to lead the next era of brand-building.